Google feed isn’t going to be a necessary platform for every site to try and rank for. There is a definite upside in feed’s focus on relevance and rationalization. This means people who see your stories will be more relevant and more likely to visit. On the other hand, competition will be tight and it may not be worth having a specific focus on optimizing for feed.Some industries have more reason to compete for feed position than others. For example, news sites, sports, and content distributors should absolutely be trying to rank for Google feed. These are at the crux of feed’s functionality. And being shown on this platform will up your exposure to readers looking for content like yours.
