A paid-search advertisement campaign can be a very effective way to draw relevant traffic to a site, or to drain money out of a business at escalated rate. What do you wish your campaign to be? Of course, no one desires to waste money, however, a badly managed campaign, without a proper plan and strategy, often creates an avenue to consume money without reaping profits that an average pay per click (PPC) campaign offers.
Running a successful search marketing campaign hinges on how one manages the campaign. PPC management accounts a number of factors and sticks to a plan, which helps them churning the most out of the investment made in the paid search.
Here we present a rundown of actions, which are segmented into daily and weekly tasks, that every PPC management agency employs to follow the account’s performance to ensure that the advertising spend pays off well.