By having a LinkedIn company page you can make your brand be known to others. A LinkedIn company page may let you form shareable content which can benefit the audience. If you are able to have content which viewers wish to view as well as share, then the viewers actually aid your company by making your global reach along with influence become more. Brand promotion can therefore occur via a LinkedIn company page.
You can have your content present in various formats for instance SlideShare business presentations, webinars, blog posts, podcasts plus videos along with infographics. They should be such that they suit the viewing abilities of the target audience that you have. You need to have posts that are authentic as well as relevant so as to encourage comments, shares along with viral likes. Avoid posts that encourage spam.